Stakeholders in referencing SEO
What are the roles of the stakeholders
for an optimal referencing SEO ?
Each stakeholder in referencing (SEO) a web site has a role to play. Starting with the web site auditor (your SEO professional) that performs the auditing of the structure, which reports to the webmaster in order to correct all the obstacles that could hamper the indexing of the web site by search engines.
Then the editor who works on the text content, helped by the SEO professional, who ensures the text quality on each web site while respecting precise criterias.
The SEO professional stage-manage the complete process by developing a program of communication with the search engines, analyzing the best combinations of keywords of the web site and in optimizing the web site. The SEO professional then becomes a consultant for all stakeholders.
