SEO dictionary

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Local SEO

Local SEO, having for objective the positioning of a website on a map to meet local searches on either Google Places, Bing Local and Yahoo Local. This type of SEO can be very profitable for businesses who want to increase their web presence.

Local SEO allows users to submit geographically limited searches against a structured database of local business listings. The results of typical local search queries include not only information about “what” the site visitor is looking (keyword, category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.

According to the official Google blog, over 20% of searches on Google are local searches. The Bing Business Portal offers less visibility for Canadian companies because less than 10% of Canadian research are carried out on the engine, compared to almost 30% in the United States.

Inline link

The inline link refers to a linked object, often an image, using the address of the file posted on a website, on a web page from another site. In other words, instead of saving the image and installing it on their own web server, the hotlinker creates an inline link to the original server. The site is said to have an inline link to the site where the object is located.

In the case where the image is copyright free, such a link is allowed. If it is not, however, expressly forbidden by the website editor concerned, in the latter case it is literally a bandwidth theft. Indeed, each image displayed causes the sending of a request to the server that hosts it. It responds by transferring an amount of data corresponding to the weight of the file. However, the price charged to the customer, by the Internet hosting service generally considers monthly data traffic to prevent abuse and protect its bandwidth.

HTTP and Inline linking

The original design of the Web’s hypertext medium provides the ability to display content from one site within another. The Hypertext Transfer Protocol (HTTP), does not make any distinction of types of links — all links are functionally equal. Resources may be located on any server at any location.

From Wikipedia, the free encyclopedia.

Common usage.

  • It is intellectual property theft to make copies of intellectual property that you do not own on your own servers, but there is no intellectual property theft when you provide a simple text link within an HTML document that points to the location of another image or file (simply called a “link”).
  • Web architects may deliberately segregate the images of a site on one server or a group of servers. Hosting images on separate servers allows the site to divide the bandwidth requirements between servers.
  • An article on one site may refer to copyrighted images or content on another site, avoiding rights and ownership issues that copying the original files might raise, although this practice is generally not accepted due to resulting bandwidth issues.
  • Many web pages include banner ads. Banner ads are images hosted by a company that acts as middleman between the advertisers and the web sites on which the ads appear. The tag may specify a URL to a CGI script on the ad server, including a string uniquely identifying the site producing the traffic, and possibly other information about the person viewing the ad, previously collected and associated with a cookie. The CGI script determines which image to send in response to the request.
  • Some websites hotlink from a faster server to increase client loading speed.
  • Hit counters or Web counters show how many times a page has been loaded. Several companies provide hit counters that are maintained off site and displayed with an inline link.

Controversial usage.

  • The blurring of boundaries between sites can lead to other problems when the site violates users’ expectations. Other times, inline linking can be done for malicious purposes.
  • Content sites where the object is stored and from which it is retrieved may not like the new placement.
  • Inline linking to an image stored on another site increases the bandwidth use of that site even though the site is not being viewed as intended. The complaint may be the loss of ad revenue or changing the perceived meaning through an unapproved context.
  • Cross-site scripting (XSS) and Phishing attacks may include inline links to a legitimate site to gain the confidence of a victim.
  • Pay-per-content services may attempt to restrict access to their content through complex scripting and inline linking techniques.
  • Inline objects can be used to perform drive-by attacks on the client, exploiting faults in the code that interprets the objects. When an object is stored on an external server, the referring site has no control over it and when an originally beneficial object’s content is replaced by malicious content.
  • The requests for inline objects usually contain the referrer information. This leaks information about the browsed pages to the servers hosting the objects.

Inline linking also known as hot-linkingleechingpiggybackingdirect linkingoff-site image grabs. 

Paid indexing or PPC

Paid indexing or PPC.

What is paid indexing ?

Paid indexing (pay per click) consist’s in positioning your site in the commercial area of ​​the search engine, either at the top or on the right side of the page for an amount of money for each click that leads to your website. Paid indexing allows it to be positioned very quickly on the search engine. Normally paid indexing is popular, to advertise a product or service of short-term.
Example: promotions, festival.

Natural SEO, a.k.a organic SEO and paid indexing are complementary, guaranteeing web positioning using certain combinations of keywords, highly competitive or difficult to position by SEO in a paid indexing campaign. In addition there is evidence that having a good web positioning and a second paid link on the first page, significantly increases the click through rate by imposing some confidence to the website.

RSS feed

What is an RSS feed ?

An RSS feed (Really Simple Syndication or Rich Site Summary) is a file that permits you fast and simple access to news from our web site the moment that it is updated at the moment that suits you best.

Thanks to that format, you don’t need to consult one by one the pages of your preferred websites to be informed of the news : just insert the RSS feed in “Your favourites” to get the latest information on the screen !

The difference in receiving the latest information by email, an RSS feed gives you an absolute control over the situation !

- No need for your email address.
- No need to send an email when you want to stop your subscription.
- With a click you can cancel your subscription.

Today there are several means to access these feeds on your computer. Thereby, most web navigators and mail user agent (MUA) can today read RSS feeds. Besides that, dedicated software that we call RSS feed aggregators, manage automatically in real time all your registered data.

To read an RSS feed, you simply use a recent navigator. Manage your RSS feeds from your web navigator. That guarantees avoiding a third party software, but also and above all simplicity to integrate them in “Your favourites”. One click is sufficient to display the page of your choice.

How to subscribe to an RSS feed
You only have to find the subscription button to the RSS feed (this icon is a standard, but other icons may be very useful) and click on it. Then add the RSS feed to your bookmark or bookmarks.

If you want to know more about the functioning of the son RSS, please visit Wikipedia Wikipedia on RSS or this excellent article Manage your RSS feeds: Do not lose track of the news.