Local SEO, having for objective the positioning of a website on a map to meet local searches on either Google Places, Bing Local and Yahoo Local. This type of SEO can be very profitable for businesses who want to increase their web presence.
Local SEO allows users to submit geographically limited searches against a structured database of local business listings. The results of typical local search queries include not only information about “what” the site visitor is looking (keyword, category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
According to the official Google blog, over 20% of searches on Google are local searches. The Bing Business Portal offers less visibility for Canadian companies because less than 10% of Canadian research are carried out on the engine, compared to almost 30% in the United States.