Internat site positioning
How to know what keywords to choose ?
Choosing the right keywords to perform referencing (SEO) and positioning of an internet site is the most important stage.
Here are 3 important qualities that chosen keywords must have:
- keywords must be actually used by internet surfers that are looking for the products and services of the business,
- keywords must be precise and targeted and also represent the products and services of the business,
- keywords must be contained in the text of the web site.
There are two types of keywords:
Main keywords and long tail keywords.
The main keywords are the ones mainly used by web surfers. Normally about 20 good combinations of keywords are sufficient.
Long tail keywords represent a multitude of combinations of keywords, hundreds, thousands, that bring about less frequent search requests but constitute the majority of traffic on the web site. Those Long tail keywords are found in the richness of the text content of the web site.
