Web marketing communication.
Discover what consumers prefer.
Web marketing agencies must understand how to send proper message, to the right person and at the right moment. But with the capacity to transmit messages with a variety of different channels, marketing agencies must know the answer to this very important question: What is the appropriate channel to deliver the message to my client ?
The majority of web marketing specialist perform multi-channel campaigns, but less than half of them know what channel their clients prefer. What advice of their clients internet site can they give ?
- Only 32% of web marketing agencies know how their clients behave over the collection of communication channels.
- 80 % of web marketing agencies consider that their clients preference are key factors, but only 12 % ask there clients their preferred frequency for email messages.
- 92% of online consumers prefer email marketing.
- 50 % of consumers consider unsolicited email messages unacceptable, up 26 % when compared to 2008.
Source: Exact Target
