Frequently asked questions - F.A.Q

What is referencing (SEO) ?

Why do we need to reference an web site ?

How to know what keywords to choose ?

What is paid referencing ?

Is your referencing (SEO) program manual ?

What are the advantages of natural referencing (SEO) ?

What are the advantages of paid positioning ?

What budget must you allocate to a referencing (SEO) program ?

What's the difference between natural referencing (SEO) and paid referencing natural ?

What are the disadvantages of natural referencing (SEO) ?

What are the disadvantages of paid positioning ?

Does referencing (SEO) encompass a technical audit of the site before tender ?

What's the difference between search engines and directories ?

What are the roles of the different contributors that ensure an optimal referencing (SEO) ?

What is RSS?

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SEO dictionary |
Research and development |
Case study

SEO definition of the week

CPC (cost per click)

Cost per click, CPC (ex: Google Adwords) Cost per click is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website. More

Web semantics

Programme R&D

Our research and development program (R & D) is aimed at financing research projects to improve our knowledge in Web semantics. More

Case study

The program generated more than 50% foreign sales.

Sales went up significantly.

Traffic went from 400 visites monthly to 5000.